How to sell your home in a buyer’s market
Authored by: consumerreports.org - Published in: consumerreports.org
Created on: 2008-03-01
Direct Link: ConsumerReports.org
If you’re trying to sell a home in the current overstocked real-estate market, you already know that the days of white-hot bidding wars and quick-flipped condos are long gone. The National Association of Realtors says that 2008 home sales will be the lowest since 2002. And early numbers are bearing that out. Nationwide, home sales are down 24 percent from last year, while home prices have dropped 8.2 percent. If that weren’t worrisome enough, the U.S. housing inventory remains bloated and the subprime mortgage crisis has made it tougher for buyers to secure loans.
To make a deal in this market, experts say, sellers need to set the right price and hone their negotiating skills. "Pricing is the single most important thing to get right," says Laura B. Kopple, a real-estate broker in Venice, Fla. "There are too many similar properties out there, so you need aggressive pricing, including incentives. If a home is priced where it should be and it’s appealing, it’s only a matter of time before it sells."
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